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Fashion & Fundraising for the (Elmwood) Masses

The 3rd annual Mass Appeal Fashion event to benefit Elmwood Village Association



Courtesy of Aella/Block Club

Aella will be one of the designer lines featured at Mass Appeal on Fri. Nov. 5th.

We have to say that we are quite honored to have been asked to be one of the judges for the wearable art portion of the upcoming Mass Appeal – it’s the Elmwood Village Association’s annual fashion-based fundraiser, and it looks like a serious party this year! It takes place this coming Friday, November 5.

I spoke with event chair Wendy Sanders, whose enthusiasm and positive energy promise an event not just “worth attending”; it sounds like a MUST.

Q. This event is in its third year. How did it come about in the first place?

Sanders: [Block Club publisher] Patrick Finan and [Buff State fashion instructor] Erin Habes came up with the idea, and pitched it to [EVA executive director] Justin Azzarella. It’s impossible not to feel positive about it; our committee is so engaged, getting sponsorships, inviting friends—the event itself makes it easy.

We want this event to have a life-cycle—we’re only going to do it for two more years. We want it to be remembered and talked about. Yes, in order to top it, we’ll have to come up with something even more fun and fabulous!

Q. Why is it a good event to raise money for the Elmwood Village Association?

Sanders: It’s not a typical “rubber chicken dinner”—it highlights the community’s merchants and the creativity. It takes a special energy, enthusiasm, dedication, and commitment to make this sort of event happen!

Most of the Elmwood retail boutiques are participating, including Anna Grace, Atelier, Half and Half...all the t-shirt shops. Also, local designers, including Morgen Love, Clementiny Clothing, Holly Hue, Aella, and tattoo artist Jon Mirro.

Joan Fedyszyn, the women's buyer for O'Connell's and a former NYC costume designer, will be another one of the judges for the wearable art section. And we are trying to clinch an out-of-town celebrity judge to fill in the final judging slot.

For the wearable art, merchants like Abraham Jewelers and Talking Leaves are contributing—some designers are making wearable art out of jewelry trays, or creating an origami skirt from book pages.

Q. How does it connect the community and the participants?

Sanders: After the fun of the fashion show itself, there’s the VIP area. We are so happy to have 200-300 people gathering together for cocktails and to talk about the show, the Elmwood Village; it’s so exciting. The models and stylists come in; it’s wonderful to see sponsors interacting with them and community members.

Details:
The doors open for all ticket-holders at 7 p.m. The VIP Lounge offers complimentary beer, wine, champagne and hors d'oeuvres, as well as a video D.J. and treats from sponsors Sorrento Cheese and Taco Bell. The show begins around 8 p.m. A free, 21+ and over after-party will follow on the second floor of the church, with a cash bar.

What: Mass Appeal; An Elmwood Village Fashion Phenomenon
When: Friday, Nov. 5, 7 to 10 p.m.
Where: Lafayette Avenue Presbyterian Church, corner of Lafayette and Elmwood Avenues, in Buffalo
How much: V.I.P. $125, general $30
Get tix: Call the EVA office at 881-0707; online at www.elmwoodvillage.org; and at Wegmans locations in Erie County. (Note: the event has sold out each year, so early purchase is advised.)
 

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