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Intune Music & Lifestyle Festival


In the heart of Williamsville, the Intune Music and Lifestyle Festival gives rise to a marvelous array of activities, hoping to proactively get people “in tune” with themselves and their communities. Showcasing a host of musical talents, educational workshops, and motivational speakers at Island Park—an iconic location for community events—the InTune organizers hope to provide an innovative festival experience this weekend, on June 28.


“For the youth of our community, [festivals] generally consist of walking around in circles, eating deep fried food, and counting down the years until they're old enough to make it into the beer tent,” says Max Silver, who is handling vendor relations and festival logistics.


Born and raised in Williamsville, Intune's young organizers spent many summers doing just the same. Their friend Zack Yambor, who passed away in January of 2014, inspired them to put together an event that reinforces the same positive values he shared about life. Celebrating wholesome living, the Intune Music and Lifestyle Festival is an innovative and fresh alternative to traditional music festivals, weaving in workshops and lectures with food and music.


“In an effort to pay homage to [Yambor’s] love for music and animated character, we have planned an event to celebrate self-expression and creativity for the entire community,” says Amanda Gutierrez, who is responsible for the the festival's business relations and project management.


The Intune team organized a series of workshops that will occur alongside the music offerings. Attendees can stroll past yoga, culinary, and music production tents. A variety of holistic practitioners will also help people become in touch with their health and bodies.


“They can stop by that given workshop to get more information, try something new, and hopefully walk away having learned a new skill or gained a new interest,” says the festival's coordinator of marketing and design, Juliana Pastoriza. 


The food is meant to be a reflection of the “lifestyle” aspect of Intune Festival—real, local, and nutrient dense. Offering their harvest, local Western New York farmers will be available on site from noon–4 p.m. to shed light on the importance of supporting local agriculture. Sweet Jenny’s, with its delectable, diet-postponing ice cream, and Ashker’s, the locally-owned juice bar and bistro, will offer delicious treats for visitors. Lloyd’s Taco Truck will also be present. Those sensitive to common protein allergens can indulge in gluten- and dairy-free culinary offerings. The on-site food vendors will make a special effort to bring healthier items to their menus by using vitamin-rich pastured fats and local ingredients.


"Pastured" refers to a method where livestock are raised outside, and according to Sarah Gutierrez, also means "a different way of stating grass-fed.” Guiterrez, who is managing the festival's food and farmer partnerships, clairifies, “Some people hear pasture and associate it with Pasteur like pasteurization, [but we have] the opposite mentality here,  because microbes are our friends!”


Beer from Flying Bison, cider from Nine Pin Cider, and wine will be served at the TuneIn Gazebo from 6–9 p.m. No glass containers are allowed in the park and no outside food or beverages will be allowed. For a complete schedule of the event's live music, workshops, and more, see the InTune Festival's website.




Mariam Makatsaria is a student at Kent State University and a Spree intern.

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