Local and not-so-local fashion, beauty, and design trends
Jan 26, 2012
05:00 AMStyle Council
Spree Style with Erin Habes: Style profile on Molly Hoeltke
Once upon a time there was a fashion stylist who traveled the world and acquired all the right amount of style while living in New York, Atlanta and Italy. Working in the production world, she loved styling. She eventually earned a marketing degree. Just as her appreciation and passion for vintage grew through the years, so did her fascination with fashion and she soon landed back in Buffalo where her own creative hustle continued to blossom.
A sustainable fashion collection was born. Called Once Vintage, it is a “carefully currated selection of one-of-a-kind vintage pieces as well as hand-made updated vintage re-constructions”. Vintage clothing is a part of our past and Once Vintage says it best. “Vintage buys are meant to carefully context our life stories around the history that we have been honored to participate in, learn from and contribute to for years to come”.
Once Vintage is a fresh new brand that is gracing the likes of Buffalo and beyond. Selling to popular local boutiques Lotions & Potions and Splash Panic, as well as online, Once Vintage wowed the crowd this past Fall in the latest addition of the Mass Appeal series. Some of you might remember the antlered, moss-adorned creature-like-models gracing the runway. It’s truly refreshing to see new designers emerging in our area. Once Vintage is one to watch as this designer-curator gains momentum with the launch of her spring line hitting the streets and she starts to wholesale her collection.
Just like a fairytale, dreams do come true. Meet Molly Maureen Hoeltke and her Once Vintage story...
Name: Molly Maureen Hoeltke
Hustle: Once Vintage
1. Three words that describe you?
Spiritual, Passionate, Inspired.
2. Your best day ever?
It has to be learning how to surf on the West coast of Ireland in October. That was amazing.
3. Who is your favorite designer?
4. What’s your theme song?
“Going to California” by Led Zeppelin. It's both nostalgic and hopeful.
5. If you could only bring one thing to the moon what would it be?
A lifetime supply of soy Chai lattes
6. If you ruled the world…
I’d be scared because no one should.
7. Something you wear everyday…
A gold pinkie ring. It was my Grandfather’s first communion ring and is engraved with his initials.
8. If you could have one super power, what would it be?
The ability to see things from every angle.
9. How do you define your style?
Eclectic. I like to balance intense emotions by their counterparts like; nostalgic yet current, bold but soft, utilitarian yet romantic.
10. Famous last words…
“Life is too short for jeans”.
(All of the lookbook images are credited to Rhea Anna and my headshot to Cheryl Gorski)