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Bigger and better: Mass Appeal returns for its sixth year

Luke Copping; lukecopping.com


This weekend Mass Appeal will take place for the sixth year in a row, and as is its habit, it has reinvented itself yet again. The annual fashion show fundraiser for the Elmwood Village featuring EV businesses and Buffalo-based clothing designers is one of the city’s most fun and engaging night’s out.

This year’s theme is Activate: #PushGO, and event producer Erin Habes (also Spree’s fashion editor) and her team have integrated the concept in myriad ways into show. “This year, we will provide a hyper-interactive experience with the Mass Appeal crowd, combining our fashion-forward event with a kinetic boost from major community influencers,” Carly Battin, executive director of the Elmwood Village Association, told WKBW in a recent interview. “We want to inspire others to activate and make a positive change in our community.”

Posters promoting Mass Appeal Interact feature some of the Elmwood Village’s most engaged and influential citizens, including Sue Morreale of Her Story Boutique, Ward Pinkel of Urban Threads, Rahwa Ghirmatzion of Ujima Theater and PUSH Buffalo, Jim Montour and Alex Cornell of Community Canvases, and Justin Booth of Go Bike Buffalo.

The hashtag #PushGO will be used not only by the audience during the event, but also by a number of Toronto fashion bloggers who will live Tweet while walking the runway. This group of highly followed Canadian social media trendsetters includes Alexander Liang of Kenton magazine and Justine Iabobi of Whatever Eurotrash, among others.

Those who attended last year and found the show to be less mind blowing than it has been known to be weren’t alone, but this writer has heard many assurances that Mass Appeal has not only returned to its former glorious self, but in its new location at the Pierce Arrow Film Arts Center it will up the ante yet again.

With more room to move and its first non-church location, guests will find that no seat is a bad one, and that our area's top designers and some of the more fun aspects of evening (such as the wearable art  portion) remain as interesting and entertaining as ever. You’ll want to scoop up a VIP ticket if you can—between the VIP lounge (catered by Lloyd) and the swag bag, you won’t regret it. The after party will begin at 10pm and is hosted by buffaBLOG and its Heavy Rotation Dance Party, attracting what is sure to be the city’s hottest crowd and featuring sets from some of WNY’s best DJs. It’s a steal at only $5.

Mass Appeal, Saturday, November 23 at Pierce Arrow Film Arts Center, 1685 Elmwood Ave. Doors at 6p.m., tickets are $35 general admission, $125 for VIP.


Promo video from Mass Appeal 2011




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