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Rebecca Minkhoff stops in WNY - #RMroadtrip



Designer Rebecca Minkhoff signs handbags in WIlliamsville at Tony Walker

Tony Walker & Co

 

Fashion designer Rebecca Minkoff has taken her fashion brand on a road trip, with stops in six major cities throughout the US and Canada. This past week, Tony Walker & Co. welcomed Minkoff and a huge crowd of her fans (dubbed “Minkettes” by the designer herself). Not only was the designer signing handbags from her newest line during her visit, but she was also honored by Tony Walker and the WNY Women's Foundation as “an exemplary woman of global note” during their 10th annual Fall in Fashion event, hosted at the Buffalo Club.

Throughout her career, Minkhoff has illustrated that she is a force to be reckoned with. Starting with her capsule collection in 200—in which the she redesigned the iconic “I love New York” t-shirt—she quickly moved on to creating a line of handbags, including her now famous “morning after bag”. Since then she has created collection after collection of fashion forward, highly coveted pieces each season, and her brand maintains its position as progressive and forward thinking. For example, she has embraced social media in a way that surpasses not only fashion designers, but even social media gurus. From being a prominent presence on the pages of major blogs, to the “wall of tweets” she chose to serve as the backdrop to her Spring/Summer 2013 runway presentation, her road trip is just one of the many innovative ways in which her brand continues to cultivate and sustain.

Her current Fall 2013 collection, available at Tony Walker, has something of an outer space theme, or in her words, “an ode to Neil” (Armstrong that is). The collection includes quilted leathers, tweed and shearling jackets, and even a NASA-inspired t-shirt reading “I went to SPACE and all I got was this stupid t-shirt." Every piece is practical and functional for everyday wear but still reads as high fashion, giving off that “downtown cool girl” vibe Minkoff is so effortlessly capable of.

To see all of Rebecca Minkoff’s fan photos from her trip just search the hash tag #RMroadtrip on Instagram and Twitter.

 

 

Cassie Rose is a fashion writer living in WNY.

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