Little Luxuries / Style in a box
Dress better with some online help
Julie Spitz is having luck with Rent the Runway
Photo by kc kratt
Fashion subscriptions offer all of us a “treat yourself” moment. What I love most about these curated boxes is that they add a little bit of luxury as well as a better sense of what’s out there. As online shopping progresses and becomes more intelligent, consumers are faced with choices that seem overwhelming. The market is too saturated; these small deliveries can cut through the visual noise and offer solutions.
Don’t get me wrong: the experience of shopping local can never be recreated in the digital world. Think of a fashion subscription as a way to expand happiness, in ways similar to the Marie Kondo movement. It’s not about more; it’s about smarter purchases that bring joy. From creative plus-size fashion solutions to perpetually changing maternity style, these services can offer little bits of luxury in affordable ways.
There are three different ways to utilize fashion subscriptions. The first is a flat fee per month. Based on style profiles, users can either select the items they would like to receive or ask resident stylists to select them. This is a wonderful way to try new things. From filling the panty void with Adore Me to the best athleticwear from Fabletics, subscriptions range from $24.99 to $49.95 per month. Many brands have partnerships with the services and offer discounts with purchases.
The second subscription method is the rental option. This is ideal for a number of those trying to reduce their carbon footprints. It’s also smart for maternity, events, weddings, and career wear. For example, instead of buying a suit for a job interview that is only worn once, Rent the Runway allows subscribers to swap garments out each month and keep them for up to four months. That’s enough time to wear something a few times, have those Instagram moments, and then send the garment off to a new home. The same applies to jewelry: Switch lends designer gems for unlimited time periods, as long as monthly payments are made. Enjoy designer bling from Chanel to Celine for $29-$69 per month. Mind blown.
The third type of subscription is more of a styling service. Users pay monthly fees to have fashion brands select garments that they feel would work. Popular fashion subscriptions include Dia & Co., StitchFix, and Le Tote Maternity. Dia & Co. is a plus size brand that has changed the game for fuller-figured women across the country. The ladies at Dia & Co. fit sizes fourteen to thirty-two with a $20 styling fee that’s credited toward any purchases (which average around $55 per garment). Each month, Dia sends five items, with a twenty-five percent discount on what the user keeps. This concept loosely applies to StitchFix, a men’s and women’s personal style service and Le Tote Maternity, which shows love to all the soon-to-be mamas.