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Wine shopping 3.0

A new player in a fledgling retail scene

Kyle McGinty is brining curated wine shopping to the heart of downtown.

photo by eric frick


Downtown proper gets the booze shop it deserves with Noble Root Wine & Spirits. Buffalo’s center is full of top restaurants and hot bars. With a developing higher-income residential trend, and a medley of Instagram selfie spots, one wouldn’t be a fool to assume that you could walk to your nearest wine shop for a bottle of some hot new glouglou. Unfortunately, Buffalo played the fool and, somehow, no wine store exists south of City Wine Merchant at Tupper and Main. Buffalo native Kyle McGinty has been working for the better part of a year to change that.


Noble Root Wine & Spirits adds another progressive wine shop to a roster that includes City Wine Merchant, Paradise Wine, and Winkler & Samuels. With its focus on small producers, good farmers, and honest winemaking instead of airline bottles of fireball, Noble Root joins a small list of shops fighting the lake of boring commercial wine that floods our streets. Focusing on wines, ciders, and curated spirits priced at reasonable markups, progressive wine shops tend not to ignore the existing community members as their neighborhoods mold and change to the ebullient gentrification. Noble Root plans to offer a chill experience matching the neighborhood’s needs instead of flashing wine’s exquisite-for-exquisite’s sake façade (a mindset Buffalo still struggles to shake). Expect minimalism, educated staff, vinyl to spin, and my favorite bit, a cove with industry books and cold brew.


McGinty has spent the past eight years in the beverage industry selling wine, beer, cider, and spirits while studying through the WSET program to build his chops for this project. Experience and knowledge are staples for progressive bottle shops. It’s an exciting time for Buffalo. As residents settle into the city’s new trends, and this energetic renewal spark continues to flourish, more restaurants, bars, shops, and residential build outs are filling out the downtown core. The need for a localized supply of goods is increasing. Foot traffic is increasing. Small markets are more sustainable, and more businesses are able to thrive. Yes, that also means parking will continue to suck.


Check Noble Root Wine & Spirits Facebook page for updated information.



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