PRSA Presents: Branding: The How, When, and Why (Though You Should Know the Why)


Mar 20, 2019
05:30 PM until 07:00 PM


Why is branding so important? How does it help tell your company or organization’s story? And how do you know when a rebrand in order? Matt Low, creative director at Crowley Webb, will offer insights on the strategy and creative behind branding through the lens of two uniquely different case studies – the Buffalo Museum of Science and the 11 Day Power Play.

Key takeaways include:

  • Understanding when and how to approach rebranding your established organization or company
  • How to think about establishing and building a brand when you're new to the market
  • Key elements to a successful brand

Speaker: Matt Low
VP, Creative Director at Crowley Webb

Matt Low is a creative director at Crowley Webb with 20 years of experience in the creative field. He’s spent his entire career at Crowley Webb, working on thousands of projects from healthcare to banking to education for clients including M&T Bank, Phillips Lytle, Lilly, Janssen, Merck, the Albright Knox Art Gallery, and the Buffalo Sabres.




View map Crowley Webb and Associates
268 Main St. Suite 400
Buffalo, NY

Additional Information


Public Relations Society of America Buffalo Niagara Chapter



Contact name

Julie Kopfer

Contact email

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