The figures depict Josh Allen, Sean McDermott, and two fans.

It’s no surprise that these items have been flying off the shelves. Fisher-Price, the Buffalo Bills, and Wegmans have teamed up on a product that appeals not just to Bills fans but to anyone who has ever owned a set of Fisher-Price Little People. The new Fisher-Price Little People Let’s Go Buffalo! figure set is now available for sale exclusively at Wegmans Food Markets.

The set features “Little People-ized” quarterback Josh Allen, Coach Sean McDermott, and two fans representing the Bills Mafia, who are wearing authentic Bills clothing, including a chicken wing hat. 


The idea was set into motion by the Fisher-Price team the day after the Bills were eliminated from the playoffs last January. Fisher-Price had an existing relationship with Oishei Children’s Hospital, the Bills, and Wegmans Food Markets, so the three entities came together to create this program. One hundred percent of net proceeds from the sale of this set are donated to the Children’s Hospital of Buffalo Foundation, providing philanthropic support to John R. Oishei Children’s Hospital.


Elizabeth Licata is Editor-in-Chief of Buffalo Spree Magazine.

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